Non-FictionNon-FictionContent WritingDescriptionThis interactive content writing course will show you how to write effective content for digital platforms to build and strengthen your brand. It will cover show you how to identify great content, address using AI, capture reader attention, and manage risks.
Introduction to BrandingDescriptionThis online branding course covers everything you need to know about Branding – from audience, brand marketing, brand strategy, creative routes, tone of voice, marketing and PR campaigns to conversion and evaluation. You’ll learn from industry experts why strong, clear branding is at the heart of every successful business or campaign.
Introduction to CopywritingDescriptionOur Introduction to Copywriting course is aimed at marketing/content professionals, journalists, career-changers and everyone interested in improving their copywriting skills. This interactive Introduction to Copywriting weekend workshop explores how to write great copy for the most popular marketing mediums, including emails, websites and packaging. The practical masterclass is ideal for anyone keen to explore the art and science of good commercial copywriting.
Writing for BusinessDescriptionThis practical eight-week course is for professionals who want to become more confident at writing for work. Students will be given class exercises and homework, and receive professional tutor feedback throughout. You will be expected to share your written work with the group, as well as with your tutor. Please note, it is not ideal for those wishing to improve their English.
Writing for Social ImpactDescriptionLearn from an industry expert how to use impactful storytelling to affect real-world social change. This masterclass is open to anyone who wants to learn how to achieve progressive real-world social impact through their writing.
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