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Non-Fiction Writing

Non-Fiction Writing

Introduction to Brand Copywriting for Business

Introduction to Brand Copywriting for Business

Description

A short brand copywriting course held over 2 mornings, designed to help you develop your brand through audience identification and brand statements and to communicate on-brand via press releases and social media posts.

StartEndPlaces LeftCourse Fee 
Fri + Sat, 10:30am - 12:00pm
23/09/202224/09/20220£120.00[Read More]
Introduction to Copywriting

Introduction to Copywriting

Description

Our Introduction to Copywriting course is aimed at small business owners, marketing professionals, journalists, freelance writers and individuals interested in improving their commercial copywriting skills and/or written communication across print and digital formats.

This interactive Introduction to Copywriting weekend workshop will explore how to write great copy for the most popular marketing mediums: websites, emails, blogs, social media, brochures and packaging.

The practical course is ideal for anyone keen to explore the art and science of good commercial copywriting.

 

StartEndPlaces LeftCourse Fee 
16/07/202217/07/20220£90.00[Read More]
13/08/202214/08/20220£90.00[Read More]
17/09/202218/09/20220£90.00[Read More]
Writing for Business Summer School

Writing for Business Summer School

Description

This course is for business professionals who want to improve their writing for business skills. It is a highly practical course suitable for anyone who wants their business writing to stand out in a crowd. Topics covered include how to write marketing texts, mission statements, press releases, USPs and corporate documents for external, in-house, web and blog use; how to conduct interviews; how to edit and proof-read; how to write speeches; and how to write for the digital market. Students will be given homework and class exercises each week and tutor feedback will be given throughout the course. You will be expected to share your written work with the group as well as with the tutor, and give and receive feedback in class. Please note this is a course for those already working within a business environment. It is not suitable for those wishing to improve their English.

StartEndPlaces LeftCourse Fee 
08/08/202212/08/20220£460.00[Read More]
Writing for Social Impact

Writing for Social Impact

Description

Learn from an industry expert how to use impactful storytelling to affect real-world social change.

This masterclass is open to anyone who wants to learn how to achieve progressive real-world social impact through their writing.

StartEndPlaces LeftCourse Fee 
Two mornings (Fri & Sat)
15/07/202216/07/20220£120.00[Read More]