Introduction to Copywriting
Our Introduction to Copywriting course is aimed at small business owners, marketing professionals, journalists, freelance writers and individuals interested in improving their commercial copywriting skills and/or written communication across print and digital formats.
This interactive Introduction to Copywriting weekend workshop will explore how to write great copy for the most popular marketing mediums: websites, emails, blogs, social media, brochures and packaging.
The practical course is ideal for anyone keen to explore the art and science of good commercial copywriting.
Writing for Business
This course is for business professionals who want to improve their writing for business skills. It is a highly practical course suitable for anyone who wants their business writing to stand out in a crowd. Topics covered include how to write marketing texts, mission statements, press releases, USPs and corporate documents for external, in-house, web and blog use; how to conduct interviews; how to edit and proof-read; how to write speeches; and how to write for the digital market. Students will be given homework and class exercises each week and tutor feedback will be given throughout the course. You will be expected to share your written work with the group as well as with the tutor, and give and receive feedback in class. Please note this is a course for those already working within a business environment. It is not suitable for those wishing to improve their English.
Writing for Social Impact
Learn from an industry expert how to use impactful storytelling to affect real-world social change.
This masterclass is open to anyone who wants to learn how to achieve progressive real-world social impact through their writing.